Vertax Labs
We helped a growing SaaS startup build and launch a conversion-driven marketing site from scratch, complete with branding and responsive UI.
CLIENT
Vertax Labs
SERVICE PROVIDED
Product design, Ui/UX
TIMELINE
4 Weeks
When Vertax Labs approached us they had a solid product but struggled with market positioning and user engagement.
Their brand felt outdated, and their website didn’t reflect the innovation of their HR technology platform. The company was ready to scale and needed a digital presence that matched their ambition.
We started with a full brand refresh, introducing a refined visual identity that included a new logomark
an evolved color palette, and a typographic system designed for clarity and authority. Simultaneously,
we rebuilt their marketing site from the ground up. Our design emphasized simplicity and performance, with interactive modules that explained complex features in a way that felt natural and digestible to HR professionals.
The new site was built on a no-code framework, enabling the team to manage and update content in-house post-launch.
We collaborated closely on copywriting, focusing on value-driven messaging and benefit-oriented headlines that would resonate with B2B buyers.
The results were immediate. Within the first 7 days, bounce rates dropped by over 40%, demo requests nearly doubled, and the brand began attracting higher-quality leads. More importantly, the Nimbus team felt proud to share their new site with clients and investors alike. The feedback they received confirmed that the brand finally matched the product’s potential.
Looking back, this project was a reminder that great design isn’t just about visuals—it’s about aligning perception with reality. By helping express who they truly are, we gave them the foundation to grow confidently in a crowded market.
“The team didn’t just design our website—they shaped our brand. From strategy to execution, everything was intuitive, thoughtful, and high-performing.”
- Amanda Reyes, Founder & CEO
